SMO and SEO: Make the Most of Your Social Network
As the shadow of social media looms large over nearly every industry, its power as an advertising tool has not gone unnoticed. Nearly every business knows that it may be important to be on Facebook,...
View ArticleSitemaps and SEO
Whether you’re clicking, surfing, or browsing either the depths of the web or scrolling across any given website, users require a certain amount of mobility as we travel from one page to the next....
View ArticleAnchors Away! Anchor Text and Its Effect on SEO
As the search engine behemoth Google continues to refine its approach to evaluating sites, many developers are left in the dark about the strategies, penalties, and criteria being employed to rank...
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How Does SEO Work?
Settling the score: “Club Obi Wan” in Indiana Jones. From optimizing meta tags to keyword placement, there is a lot of talk on this blog that covers the ins, outs, and intricacies of Search Engine...
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2013 Search Engine Marketing Trends: Cementing the Social SEO Firm
As 2013 begins, many internet industry experts and analysts have already made bold predictions for what the New Year may bring in the online marketplace. From the importance and methodology of tracking...
View ArticleWhat’s in a Name? Google Displays a New Brand-Centric Outlook on Title Tags
A Google Game Changer? Search Engine pulls branding the the forefront. Google has re-organized algorithm to reflect branding and company name at the beginning of a title tag. What could this mean for...
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Search Engines Get More Personal – How Google Works to Answer Your Questions
The other day I was in my kitchen, cooking breakfast, when I realized the eggs were a day or so past the expiration date on the box. Wanting to know if they were still edible, I typed the following...
View ArticleChanges in Google’s Data Reporting: 4 Ways to Capture (Not Provided) Keywords
Co-Written by Richie Laurisen & Jori Stevian Although Google has made another important change, fear not. Google’s recent decision to cut off user access to keyword data in Google analytics has...
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Hello, Operator: Our Favorite Google Search Operators
As Google constantly works to make searches more user-friendly, the information it uses to satisfy a search query continues to expand. From syntactic clues that include synonymy and linguistic...
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Major Manual Actions: Big Sites That Have Been Hit with Google Penalties
In the past year, Google has made an almost accelerated effort to refine their quality guidelines and link schemes; from Penguin 2.1 to Hummingbird, and everything in between, there are several...
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Leaving SERP City
Google Rolls Out Increased Entity Search in 2014 It’s not news that things have come along way since the typical search engine results page (SERP) displayed ten simple blue links for a given search...
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Tracking Trends to Transform Your Content: Three Great Free Tools to To...
Whenever an interesting headline takes the Web by storm, a new breakthrough product, service, or event breaks through to the media, or when viral-bait posts start to loom large on social profiles...
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How to Optimize Keywords for Google: Or How I Learned to Stop Worrying and...
Recently, a post on the Moz blog seemed to ignite a particularly intriguing debate that centered around Google’s famed list of the 200+ factors that they use to rank results. Within the post, the...
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Tracking Time: Eye-Opening Insights Into Productivity
Here at the haus, we are always looking for ways to improve our systems internally and better improve the services that we provide to our clients. In an effort to streamline many of our internal...
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5 Changes to SERPs via Google’s Knowledge Graph in 2014
Throughout 2014, there have been several changes in the world of SEO — from the always looming algorithm updates that massively affect the way search engine results rank and display, to adjustments to...
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